It doesn’t mean that this individual podcast uses them, or has access to this functionality. Straight Up with Trent Shelton is able to use the above tools since its podcast host or measurement company offers this service. Straight Up with Trent Shelton may do this for advertising or for other forms of content, like news stories. This form of attribution is used to measure advertising effectiveness.ĭynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. For example - they may spot a device that downloaded an episode of Straight Up with Trent Shelton later visited the website of an advertiser or they may track that a device that listened to Straight Up with Trent Shelton also listened to a different show. Tracking and attribution: Megaphone and Chartable or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. Megaphone and Chartable are IAB v2 certified. Your device’s IP address and user agent is used to help calculate this figure. Stats: Statistics are produced by Megaphone and Chartable to help Straight Up with Trent Shelton to understand how many downloads it is getting, or how many people are listening. This podcast may use tracking and attribution and dynamic content insertion

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Straight up by trent shelton